70s Nightclub Style Makes a Revival: Shaggy Coats Are the Party Season's Must-Have

Although the legendary New York venue Studio 54 shut its doors nearly four decades ago, its distinct fashion influence continues powerful.

Currently, the focus isn't on see-through bodysuits but on the furry, shaggy coats and wraps favored by celebrities and club-goers as well.

With the festive social calendar coming up, the signature Studio 54 coat is experiencing a major comeback.

Retail Statistics Shows the Trend

One of the hottest items from a recent partnership between a major retailer and a designer brand is a cropped, cream, long-haired jacket with oversized lapels.

At a leading department store, online queries for taupe fake fur coats have jumped almost 200% compared to last year.

The demand for pre-owned plush items is also soaring, with searches for faux fur increasing by 257% in the last six months on a major secondhand website.

"It's a one and done coat," says a senior fashion editor, adding that it serves as the central element of an outfit.

The editor likes to style her own colossal furry coat with low-rise jeans or leggings and micro shorts.

Screen Fashion Echoes the Look

This aesthetic is replicated in a latest streaming romantic comedy series, where a sister sports a caramel fuzzy jacket to a informal dinner.

When challenged about her daring look, the character replies, "It's what you said to dress up. That's style!"

Emergence of the "Glamorous" Vibe

This look fits into what an American style analyst is terming "glam excess."

Inspired by the glamour and opulence of the 1980s New York, this vibe brings to mind wads of cash, champagne, smoking, high hemlines, carefree attitudes and, of course, fur.

Similar to that era, the trend is set against a uncertain economy.

Boom boom is very much about embodying the lifestyle you aspire to rather than the one you are stuck with.

Contemporary Materials and Playful Opulence

While real fur was everywhere during Studio 54's peak, current versions are mostly made from shearling—a byproduct of the meat industry—or man-made materials like acrylic.

The trend embodies a knowing opulence—like a famous Muppet has taken charge with exaggerated silhouettes and unexpected hues.

Celebrity Endorsement and Exclusive Drops

An English designer was an pioneer of this trend. Her fluffy coats with poodle-like textures have been sported by top singers.

Because of high demand, these coats are now only sold in exclusive collections. An forthcoming launch includes a pink and charcoal style similar to a giant pom-pom, alongside animal and zebra-print versions with dramatic fluffy frou-frou.

"If you can only buy a single item, you don't want it to be a basic jumper or a pair of ordinary trousers, you want a standout piece," explains a publication head.

This sentiment is shared by a fashion director at a major retailer, who describes it "an unexpected, playful touch" that avoids the need for a complete ensemble.

The Ultimate Spirit Booster

In the end, the shaggy coat can serve as a great pick-me-up.

"It won't cost a fortune," says the editor, "and it will make you feel glam when the world around you is rather gloomy."

Jennifer Leonard PhD
Jennifer Leonard PhD

A passionate travel writer and photographer with a deep love for Italian landscapes and hidden destinations.